Kicking Cancer’s Ass
October is famous for spooktacular fun as well as raising awareness for Breast Cancer with its juxtaposition of iconic pink ribbons and pumpkins. Though the frightastic festivities are over, please remember the fight against breast—and all—cancers doesn’t end on the 31st.
As a matter of fact, it’s just getting started as each new month focuses attention on one of many individual cancers—but few are blessed with enough media attention to make a difference. Unknown symptoms cause some cancers (ovarian, pancreatic, lung) to grow undetected for years… and by then it could be too late.
A Stage III or IV diagnosis commonly sideswipes disbelieving patients who had no prior physical indication of what was happening. Which is why we all need to do our part in spreading the word. Here’s how you can protect your own health and help the millions battling one of modern history’s most horrific diseases.
- Be vigilant with annual check-ups—schedule next year’s appointment before leaving the doctor’s office and save it on your phone.
- Write down any seemingly “innocent” symptoms (nausea, bloating, fatigue) and discuss each with your physician.
- Request tests that go beyond the current standard of care. Not many women are familiar with CA-125, a blood test that can indicate early signs of ovarian cancer.
- Stop smoking. Period. (A no-brainer though the tobacco industry continues to reap ridiculous profits. Yes, even in 2016.)
- Eat organic or grow your own food whenever possible as pesticides are known to cause cancer.
- Limit alcohol. If you rarely drink, stop. Those who drink regularly should cut down to no more than one drink daily.
- Eliminate sugar and processed foods from your diet as both contribute to chronic inflammation, DNA damage and, ultimately, cancer. Can’t say it, don’t eat it.
- Don’t use talcum powder on female private parts as research proves it causes ovarian cancer. Juries nationwide have awarded OC patients multi-million dollar settlements.
- Along with staving off other ailments, daily exercise reduces your risk of cancer across the board.
- Surround yourself with positive people. Connect with nature. Meditate. Think good, feel better.
For the Cause
- Volunteer at a cancer hospital, hospice or support group.
- Offer your talents (writing, design, cold calling) to a non-profit organization.
- Provide rides to and from treatments for those with no immediate family.
- Make a tax-deductible monetary contribution or donate an old car.
- Participate in local fundraising events—from marathons to college relays.
- Cut long hair for children’s hairpieces through Locks of Love.
- Become a cancer coach or sponsor to newly diagnosed patients.
- Speak out and educate family, friends and the community.
Most of all, DON’T FORGET TO VOTE ON NOVEMBER 8. Halloween wasn’t nearly as scary as what could possibly become America’s reality. Despite the sad, circus status of this election, it’s up to everyone to eradicate cancer and the next President will be pivotal in supporting—or not supporting—the cause. Isn’t that the goal?
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Once You Go Visual, You Never Go Back
We have a winner! The gloves are off and images trump blocks of text hands down. Enter the dawning of the new image-sphere as original visual content “floats like a butterfly, stings like a bee” when it comes to likes, shares, and driving online traffic. Research reveals levels of engagement are much higher when images dominate social media marketing (receiving 53% more likes on Facebook alone), so why fight it? ANSWER: You shouldn’t.
There’s good reason why the old cliché “a picture’s worth a thousand words” rings true. Images evoke immediate emotional connections that inspire, educate, entertain, and persuade. (Didn’t the shot of Muhammad Ali in his heyday make you smile while bringing back memories? We love how that happens.) Statistics prove 90% of all information transmitted to the brain is visual (that’s what makes the advertising industry tick), with only 20% of text information remembered after reading. Ouch.
The buzz that social media has “evolved” to its current visual-centric status is quite ironic — society has communicated via pictures for centuries, dating back to prehistoric times. Are Facebook walls subliminally equivalent to the caveman’s modus operandi? That may be a stretch, but isn’t it interesting how ancient hieroglyphics actually resemble some popular social media icons?
All that’s really changed from our predecessors is the speed at which we convey messages. Thanks to smartphones and micro-blogging platforms like Twitter, Pinterest, Vine, and Instagram, we’re able to tell stories instantly without writing a single word. Question is, how can it work for you?
Every company has a story, but the images posted across social media can potentially distinguish brands from the pack by providing unique insights about key products or services. Consider utilizing art, photography, infographics, illustration, and typography with emotive elements sure to resonate with your target audience. Which format has experienced the most explosive growth? Online videos.
Social videos are the most effective medium available as one minute of video is equivalent to 1.8 million words. Any idea how long it would take to write 1.8 million words? (I guarantee it’s longer than the entire video production process.) Out of the 60 hours of video content uploaded each minute, 700-plus vids are shared on Twitter within that same 60 seconds! As Facebook vids are shared 12 times more than link and text posts combined, doesn’t it make sense to get those cameras rolling?
On a final note, words are all around us. Obviously, written text won’t be flying off the grid completely any time soon. Once an image reels audiences in, there needs to be a sweetly succinct explanation as to why you’ve got what they want.
That said, consumer-faced writing should be absolutely flawless. FUN FACT: for the record, typing isn’t writing. Many business owners delegate the task of writing bios, press releases, web content, or collateral to assistants, interns, and even adorable Aunt Alice — just because she won a crazy Haiku contest back in 1963. Think about it. If you wouldn’t allow a butcher to perform heart surgery, why trust anyone but a professional writer to tout your talents?
In addition to original video production and photography (do we hear executive headshots and product placement?), Splinkink creates written web content that’s clear, concise, and clever. If there’s anything we know how to do, it’s tell a story. Generate buzz. Drive engagement. (Okay, that’s three things, but who’s counting – need we continue?) Give us a shout and take your business plan from status quo to status WHOA.