We have a winner! The gloves are off and images trump blocks of text hands down. Enter the dawning of the new image-sphere as original visual content “floats like a butterfly, stings like a bee” when it comes to likes, shares, and driving online traffic. Research reveals levels of engagement are much higher when images dominate social media marketing (receiving 53% more likes on Facebook alone), so why fight it? ANSWER: You shouldn’t.
There’s good reason why the old cliché “a picture’s worth a thousand words” rings true. Images evoke immediate emotional connections that inspire, educate, entertain, and persuade. (Didn’t the shot of Muhammad Ali in his heyday make you smile while bringing back memories? We love how that happens.) Statistics prove 90% of all information transmitted to the brain is visual (that’s what makes the advertising industry tick), with only 20% of text information remembered after reading. Ouch.
The buzz that social media has “evolved” to its current visual-centric status is quite ironic — society has communicated via pictures for centuries, dating back to prehistoric times. Are Facebook walls subliminally equivalent to the caveman’s modus operandi? That may be a stretch, but isn’t it interesting how ancient hieroglyphics actually resemble some popular social media icons?
All that’s really changed from our predecessors is the speed at which we convey messages. Thanks to smartphones and micro-blogging platforms like Twitter, Pinterest, Vine, and Instagram, we’re able to tell stories instantly without writing a single word. Question is, how can it work for you?
Every company has a story, but the images posted across social media can potentially distinguish brands from the pack by providing unique insights about key products or services. Consider utilizing art, photography, infographics, illustration, and typography with emotive elements sure to resonate with your target audience. Which format has experienced the most explosive growth? Online videos.
Social videos are the most effective medium available as one minute of video is equivalent to 1.8 million words. Any idea how long it would take to write 1.8 million words? (I guarantee it’s longer than the entire video production process.) Out of the 60 hours of video content uploaded each minute, 700-plus vids are shared on Twitter within that same 60 seconds! As Facebook vids are shared 12 times more than link and text posts combined, doesn’t it make sense to get those cameras rolling?
On a final note, words are all around us. Obviously, written text won’t be flying off the grid completely any time soon. Once an image reels audiences in, there needs to be a sweetly succinct explanation as to why you’ve got what they want.
That said, consumer-faced writing should be absolutely flawless. FUN FACT: for the record, typing isn’t writing. Many business owners delegate the task of writing bios, press releases, web content, or collateral to assistants, interns, and even adorable Aunt Alice — just because she won a crazy Haiku contest back in 1963. Think about it. If you wouldn’t allow a butcher to perform heart surgery, why trust anyone but a professional writer to tout your talents?
In addition to original video production and photography (do we hear executive headshots and product placement?), Splinkink creates written web content that’s clear, concise, and clever. If there’s anything we know how to do, it’s tell a story. Generate buzz. Drive engagement. (Okay, that’s three things, but who’s counting – need we continue?) Give us a shout and take your business plan from status quo to status WHOA.
Leave it to those wild ‘n’ wacky Germans to always be so dang innovative and uber-cool. But it’s not all gummi bears, bratwurst, and three-ring binders. (Yup, they even invented those.) Think Mercedes, BMW, Porsche, Puma, Henkels, Hugo Boss, Siemens, T*Mobile (who knew?), and a long list of popular global brands that surprisingly hail from Deutschland. One that’s near and dear to me is Volkswagen — my very first car was a classic 1972 fire engine red VW Beetle with white leather interior. Talk about kickass. The brand single-handedly revolutionized the advertising industry back in 1960 with the following campaign: At first glance, one might assume VW is calling their own product a lemon, but further reading discloses the rigorous inspection program every car endures, concluding with this little gem. “We pluck the lemons; you get the plums.” Brilliant. The man behind the ad, William Bernbach of the Doyle Dane Bernbach agency (he’s considered the father of the “creative revolution”), explained that one must learn how a product relates to the target audience. Seems simple enough, but how he conveyed that information ushered in a brand-new era of advertising. But this isn’t 1960 and, most likely, you aren’t selling cars.
Factor in another fun tidbit — we’ve expanded the playing field. Just a tad. The Internet and the social media platforms it’s spawned are more prolific than cockroach farms in China. Regardless of industry, connecting with your demographic via social media could be as daunting as selling German cars to Americans shortly after World War II. So what’s the solution? Fast forward to February 2014, when another gem of pure genius poked it’s viral little head right out of … you guessed it, the land of Neuschwantstein. The Edeka grocery chain (7,000 stores throughout Germany) debuted “Supergeil,” a super savvy, super cool, and super funny video that abandons tradition for a more youth-oriented image. (Translation: super wicked, awesome, terrific, and, believe it or not, horny. Oh, yeah.)
Call it twisted whimsy or an obviously insightful ploy to turn grocery shopping into entertainment (not to mention the country’s adorably blasé attitude toward sexual entendre), but at nearly 10 million YouTube views and growing, it’s safe to say Edeka’s mashup of marketing and edgy humor is super successful. Add to that the fact that 64% of all viewers make a purchase after watching videos, and I’m guessing Edeka’s world domination isn’t too far off.
See what all the buzz is about:
Quick question: do you even care what Friedrich Liechtenstein, the 58-year-old musician/actor/part-time TV host, is singing about? Neither do I. Point is, you can’t stop watching. Particularly the milk bath with muesli part. (My fave. Yum.) Pharrell may be “Happy,” but let’s do the super math here. Germany’s version of “Gangnam Style” solicited a damn nice ROI for Edeka, no? That’s a lot of spaetzle, mein liebchens.
So what’s today’s lesson? (There’s always a lesson.) Hire a quirky, middle-aged personality willing to make zuber zany music videos? (We know a funny one.) Yes, that’s a great start — but it’s also about companies thinking beyond their comfort zone, especially when hoping to shake things up. This could be a long shot, but I think six million-plus customers would certainly get things shaking. (Perhaps even escalate to high frappé.)
Why not emulate Edeka? Throw tradition to the curb, incorporate titillating videos that connect in unexpected ways, and contact Splinkink for the uber-brilliant gameplan that gets you going … because “status quo” is as exciting as moldy sauerkraut.
Hola! We admit, it took mucho hair pulling and many sleepless hours (okay, kinda), but our brand-new website is LIVE! That’s right, Splinkink is up, raring, and ready to help kickstart all those big dreams you’ve kept brewing on that dastardly back burner. (You know the ones.)
Splinkink takes the fear out of Facebook, the tizzy out of Twitter, the worry out of WordPress. Yup, we feel your pain and realize being a social media superstar means so much more than perfect “It” shoes or the hottest hashtag. Updates, pins, tweets, YouTube vids, Vines, and SnapChats teeter on the daunting, leaving you little time to do what you really do best. What is it you really like doing best? We’d like to let the rest of the world know all about you … we’re sure they’d dig your bag of tricks. If we tell them in just the right way.
Why sweat it by wasting precious time? We love clever banter and quick quips — it’s our reason to be. Let us create written and visual content that helps engage and target your audience, connect with new customers and promote loyalty with the “regulars,” drive traffic to your site, and, ultimately, increase sales with ideas that are bigger than any proverbial box. (Which saves you from telling us to think outside it.) Forget raindrops on roses … campaigns, contests, and cross-promotions are just a few of our favorite things.
So whether you’re looking to set up shop across all the top social media platforms, promote your “like-a-boss” self with press kits that command attention, or create entertaining web content, we’ve got you covered. Literally. We do it all — from writing and social media page creation to video scripting and production — to catapult your company to the next level. So buckle up. Our team of topnotch professionals hits the ground screaming “full-speed ahead” and works seamlessly to provide communications solutions tailored to your unique and goal-specific needs. Give us a call … we’d love to say “hi” and hear all about you, your business, your ideas. Tell us what you need. Or what you think you need. Or what you’re not even sure you need. This might take a cup of coffee or two.
Please visit us at http://www.splinkink.com/ for more information.